Nimish Shah on Shift Man, and why good design should be accessible
Fashion designer Nimish Shah is relaunching his menswear line, Shift Man, focusing on sustainable, accessible, and comfortable design. The collection will be showcased at a trunk show in Mumbai from October 23 to 25.
Why it matters
It reflects the evolving trends in the Indian fashion industry toward sustainable, everyday luxury and the return of established designers to independent labels.
Nimish Shah on Shift Man, and why good design should be accessible/ The Gujarati-Scandi wardrobe left From Shift Man, designer Nimish’s Shah’s latest menswear collection Special Arrangement Special Arrangement https://th-i.thgim.com/public/life-and-style/oa671m/article71610420.ece/alternates/FREE_1200/Campaign-0941.jpg Nimish Shah returns with Shift Man, a new menswear line that champions ease, understated cool and accessible craft. Ahead of its Mumbai trunk show at Jamaat Art Gallery from October 23 to 25, the designer talks about sustainable everyday dressing Between 2012 and 2018, a celebrity sighting in Shift, designer Nimish Shah’s label, on the pages of fashion blogs (Instagram paparazzi reels weren’t a thing back then) meant a look that screamed an almost artful ease. Think of Deepika Padukone in an olive skirt and a sky blue top. Or Sonam Kapoor at the airport in comfortable and chic white co-ords, or even Rasika Dugal in a neatly tailored, cropped charcoal jumpsuit.
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