Nike warning hits stocks prices of Lululemon, On, Under Armour and Hoku maker Deckers Outdoor - Yahoo Finance
Nike's poor quarterly earnings and weak future outlook have triggered a sell-off in the stocks of major sportswear competitors. Companies like Lululemon, On, Under Armour, and Deckers Outdoor saw their share prices drop following Nike's announcement.
Why it matters
The decline highlights broader concerns about consumer spending and inventory management within the global athletic apparel sector.
Nike warning hits stocks prices of Lululemon, On, Under Armour, and Hoka maker Deckers Outdoor Brian Sozzi · Executive Editor Fri, October 2, 2026 at 6:31 AM EDT NKE -3.64% UAA +1.51% LULU -1.46% DECK -0.57% Explore stocks on Coinbase Trading disclosure Trading disclosure The above button links to Coinbase. Yahoo Finance is not a broker-dealer or investment adviser and does not offer securities or cryptocurrencies for sale or facilitate trading. Coinbase pays us for certain activity generated through this link. Prices displayed are informational.
Nike's ( NKE ) latest dreadful quarter just freaked out investors in other top sportswear stocks.
Shares of Nike rivals Lululemon ( LULU ), On ( ONON ), Under Armour ( UAA ), and Hoka maker Deckers Outdoor ( DECK ) all dropped in premarket trading on Friday. The pullbacks likely reflect two aspects of Nike's quarter and outlook.
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