Nike paid $35 for Swoosh logo, then gifted designer stock and gold ring
Carolyn Davidson, the student who designed the Nike Swoosh logo for $35 in 1971, was later rewarded by Phil Knight with 500 shares of stock and a gold ring. The story highlights the humble origins of one of the world's most recognizable brand identities.
Why it matters
It serves as a notable historical anecdote regarding corporate branding and the long-term appreciation of equity compensation.
Carolyn Davidson, the graphic design student who created Nike’s iconic Swoosh logo for just $35 in 1971, received a gold ring featuring the Swoosh and 500 shares of Nike stock from co-founder Phil Knight in 1983.According to Portland State University, where Davidson studied graphic design and Knight taught accounting, she initially worked with Knight on charts and graphs before being asked to design a stripe for a new running shoe.How Carolyn Davidson met Phil KnightDavidson’s association with Nike began in 1971, when Knight was running Blue Ribbon Sports, an Oregon-based business that distributed Japanese Onitsuka Tiger running shoes in the United States. Knight and his business partner, University of Oregon track coach Bill Bowerman, were preparing to launch their own line of footwear and needed a distinctive logo.Davidson was a graphic design student at Portland State University.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in