Nigeria: BBNaija Season 11 to Premiere July 26, Winner to Receive N160m Prize
MultiChoice Nigeria has announced the 11th season of Big Brother Naija, which will premiere on July 26 with a record-breaking grand prize of N160 million. The show remains a major cultural and entertainment force in Africa.
Why it matters
The show's continued growth and high prize money reflect the significant economic and cultural impact of reality television in the Nigerian entertainment industry.
MultiChoice Nigeria has announced that the 11th edition of the Big Brother Naija (BBNaija) reality television show will premiere on Sunday, July 26, with the winner set to receive a record-breaking grand prize of N160 million.
The announcement was made during a press briefing on Wednesday, where the organisers revealed that this year's prize is the highest ever offered in the history of the reality show since its debut in 2006.
Preparations for the new season had begun months earlier with the screening of prospective contestants. Physical auditions for the show were held from May 22 to 24 in Lagos, Abuja and Enugu.
According to the organisers, participation in the audition process was free and open only to applicants aged 21 years and above who possessed a valid means of identification.
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