Nigeria and China agree to deepen tourism cooperation
The Nigerian Tourism Development Authority and the China Tourism Academy have signed an agreement to boost tourism cooperation. The partnership aims to create a Nigerian International Tourism Promotion Centre in China to attract more Chinese visitors.
Why it matters
This initiative reflects Nigeria's strategy to diversify its economy and increase its global visibility through cultural and tourism exchange.
--> The Nigerian Tourism Development Authority (NTDA) and the China Tourism Academy have agreed to deepen cooperation to attract more Chinese tourists to Nigeria. The agreements were reached during a meeting of representatives of the institutions in Beijing, Premium Times Nigeria reports , citing an NTDA statement.
NTDA Director-General Ola Awakan proposed introducing a structured China-Nigeria tourism market development programme. According to him, it should help better understand the trends and preferences of Chinese travellers.
Awakan said such data would enable Nigeria to create tourism products and marketing strategies tailored to the Chinese market, as well as strengthen the country’s competitiveness in global tourism. He also advocated expanding technical cooperation and capacity-building programmes in tourism data and research, destination development, standards and institutions.
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