Niche brands are finding online reach through Sam's Club
Sam's Club is leveraging its e-commerce platform to help premium local brands reach a national customer base. By curating high-quality regional products, the retailer aims to differentiate itself from competitors while providing small businesses with significant growth opportunities.
Why it matters
This strategy reflects a broader trend of large retailers using digital infrastructure to bridge the gap between local artisanal goods and national mass-market distribution.
Sam's Club is using its scale to bring local businesses to members across the US. Dominick Reuter Sam's Club is using its regular curation to include upscale regional brands Now Sam's Club is using its scale to connect local favorites with members across the US. Onyx Coffee launched a line in three locations, then doubled sales within four weeks of going online. Sam's Club wants to become the place where premium local brands go national. The wholesale clubs are primarily a place to load up on big-brand stuff at bargain prices, but they also pepper a few local surprises throughout the aisles. Now, the Walmart-owned chain is taking those smaller offerings online for everyone to buy. "We don't want to be the everything store to everyone.
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