New Zipp 404 S wheels bring high-performance aero to budget pricing for first time
Zipp has launched the 404 S wheelset, aiming to provide high-performance aerodynamic carbon wheels at a more accessible price point. The new 50mm-deep wheels incorporate design elements from the premium Firecrest line while targeting a balance between speed and user-friendly handling.
Why it matters
The release highlights the increasing pressure on premium cycling brands to offer competitive, budget-friendly options in response to rising market competition.
The new Zipp 404 S wheelset brings carbon tubeless aerodynamic Zipp wheels to a previously unheard-of price point.
The article is a standard product announcement for cycling equipment.
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