New York wants to win back Canadian tourists with over 100 travel deals amid Trump's trade war: 'Our message is one of love'
New York State is launching aggressive tourism campaigns offering discounts to Canadians to counteract a 26% drop in visitation. The decline follows increased trade tensions and proposed tariffs under the Trump administration.
Why it matters
It illustrates how geopolitical trade disputes can have immediate, measurable negative impacts on regional tourism and local economies.
Canadian visitation to New York State fell more than 26% in 2025. Marcin Golba/NurPhoto via Getty Images Over 100 New York State hotels and attractions are offering discounts to Canadian tourists. Trump's proposed tariffs have stoked tensions, sparking Canadian calls to boycott US travel. Several Times Square hotels, Manhattan restaurants, and Broadway shows are 30% off. New York has a message for Canadian tourists who might be rethinking their trips to the US : "We're lucky to have neighbors like you!" The Empire State is particularly exposed to a decline in Canadian tourism as President Donald Trump's proposed 50% tariffs and calls to make Canada America's 51st state have strained relations between the two countries and prompted some Canadians to call for boycotts of US travel.
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