New WeRoam app rewards Kent residents for getting active
Kent County Council has launched the WeRoam app, which rewards residents with points and prizes for walking, cycling, and using wheelchairs. The initiative aims to encourage active travel and exploration of local landmarks by integrating with fitness trackers.
Why it matters
It represents a local government effort to use gamification and technology to improve public health and community engagement.
Image source, Getty Images Image caption, WeRoam aims to encourage residents to be active and explore their local areas
A new app that rewards people with points and prizes for being active is launching across Kent.
WeRoam is designed to make walking, wheeling and cycling "more fun, more social and more rewarding for everyone," said Kent County Council (KCC).
The local authority said the app linked to smartwatches and fitness trackers to automatically record walks, bike rides and wheelchair journeys, while activities can also be logged manually.
Spencer Dixon, deputy cabinet member for highways and transport, said WeRoam was about making active travel "feel genuinely rewarding".
"We want people across Kent to open the app, step outside and discover that their everyday journeys, however big or small are worth something," he added.
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