New Twitter launches, says Musk's X gave up the name
A startup called Operation Bluebird has launched a new social media platform named 'Twitter' after claiming that Elon Musk's X abandoned the original trademark. A federal judge has provided a tentative signal that X may have indeed forfeited its rights to the name and logo.
Why it matters
This case tests the limits of intellectual property abandonment in the digital age and the legal consequences of corporate rebranding.
tweet tweet New Twitter launches, says Musk’s X gave up the name Judge hasn’t ruled on X Corp’s preliminary injunction, but Operation Bluebird plows ahead
94 Screenshot Screenshot Text settings Story text Size Small Standard Large Width * Standard Wide Links Standard Orange * Subscribers only Learn more Minimize to nav Operation Bluebird, the Virginia-based startup trying to revive the allegedly abandoned “Twitter” name and logo, announced Monday that it has launched its new social media network: Twitter.now.
“We are a small company, we have investors, and we have a product,” Stephen Coates, one of Operation Bluebird’s cofounders, told Ars. “And we have waited months and months to launch, and we are not going to wait anymore.”
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