New strategy to spread tourism evenly across country
Fáilte Ireland is launching a three-year strategy to boost domestic tourism revenue by 7% by encouraging travel to regions outside of Dublin. The plan focuses on developing regional infrastructure and digital capabilities for small and medium-sized tourism enterprises.
Why it matters
The strategy aims to address regional economic imbalances and reduce over-tourism in capital cities by promoting lesser-known areas.
Fáilte Ireland is launching a three-year strategy to grow tourism and increase domestic revenue by 7%.
Fáilte Ireland CEO Caroline Bocquel said that the plan is to spread tourism across the country outside the capital.
Speaking on RTÉ's Morning Ireland, she said the plan was about trying to spread tourism more evenly across the country.
"Getting it more into the regions that don't currently have a lot of tourism and more evenly through the year," she said.
"So, looking really into the shoulder seasons, into the off peak, we also want to make our 46,000 tourism SMEs more competitive focusing particularly on areas where they can lower their costs, but also connect with those visitors, particularly through developing their digital capability."
She added that one in 10 people in Ireland are employed in tourism.
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