New research: Snack names influence how filling we imagine they will be

by David Sidhu, Johanna Peetz, Rachel Burns, The Conversation

edited by Swati Mestri , reviewed by Andrew Zinin

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Add as preferred source People tend to associate some sounds like ‘ee’ or ‘t’ with smaller sizes, and others like ‘oh’ or ‘b’ with larger sizes. New research finds this impacts how we perceive our snacks. Credit: Unsplash Imagine being hungry in a grocery store and looking for a snack. You have a choice between Gobo granola bars or Kipi granola bars. Which do you reach for to fill you up? If you're like the participants in our new study, you probably said Gobo.