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Monochrome Watches·3 min read·medium

New Indie Atelier Pieters Introduces Its Inaugural Watch, the Atelier 1 Founders' Series

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Brice Goulard
New Indie Atelier Pieters Introduces Its Inaugural Watch, the Atelier 1 Founders' Series
✦AI Summary

Watchmaking duo Maarten and Jessica Pieters have launched their own independent brand, Atelier Pieters, debuting with the 'Atelier 1 Founders' Series' watch. The couple brings extensive industry experience from their backgrounds at WOSTEP and major Swiss watch houses.

Why it matters

The entry of experienced industry veterans into the independent watchmaking space highlights a trend of high-end craftsmanship moving away from corporate structures.

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19 seconds ago | ic_dehaze_black_24px Created with Sketch. By Brice Goulard | ic_query_builder_black_24px Created with Sketch. 5 min read | There’s a new indie watch brand on the scene. It seems that we’re telling this story every week. Sometimes, or should I say rather often, these new ventures are coming with pretty fascinating inaugural watches. So is the case of Atelier Pieters, a company founded by couple Maarten and Jessica Pieters. Two watchmakers, one workshop, two complementary expertises, resulting in a watch, the Atelier 1 Founders’ Series, with substance, complexity and a sense of movement decoration and design that is worth a closer look.

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