New footwear unit to generate 13,500 jobs, expected to recruit women in a big way
A new footwear manufacturing unit in Tamil Nadu, a joint venture involving Phoenix Kothari Footwear and Evervan Group, is set to create 13,500 jobs. The project, supported by the state government, aims to boost exports and empower women through large-scale employment.
Why it matters
The project represents a significant industrial investment that aligns with export-oriented growth and gender-inclusive employment strategies.
The new footwear unit, which is being promoted at Mayanur near Krishnarayapuram by Evervan Kothari Footwear Pvt. Ltd., is expected to provide jobs to 13,500 people. A large number of women are expected to be employed in the women.
Chief Minister C. Joseph Vijay laid the foundation stone for the unit at a function at the Collector’s Office in Karur on Friday.
It is part of an integrated footwear manufacturing project spread over 30.05 acres. The project is envisioned as one of India’s largest export-oriented footwear manufacturing ecosystems, catering to leading global brands, including Adidas, and serving both domestic and international markets.
The facility is being redeveloped into a state-of-the-art footwear manufacturing unit under a joint venture with the Evervan Group, one of world’s largest footwear manufacturers, under the umbrella of Phoenix Kothari Footwear Ltd.
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