New CEO, foldable iPhone, AI: Apple faces a pivotal keynote
Apple is preparing for a major product launch event featuring new CEO John Ternus, with high expectations for a potential foldable iPhone. The company is also under pressure to demonstrate progress in its artificial intelligence strategy to remain competitive with rivals like Google and OpenAI.
Why it matters
As one of the world's largest companies, Apple's shift in leadership and its ability to integrate AI into consumer hardware will significantly influence the broader technology market.
Washington, DC —Apple heads into its September 9 keynote with a new CEO, a potentially transformative new iPhone and growing pressure to prove it can turn its artificial-intelligence ambitions into products consumers actually want.The event will be John Ternus' first major product launch since taking over as Apple CEO from Tim Cook on September 1, ending Cook's 15-year tenure at the helm. Ternus, a longtime Apple hardware engineer, now faces one of his first major tests in the job as the company prepares to unveil its latest products.The biggest expected reveal is Apple's first foldable iPhone, a device that would mark the company's entry into a category pioneered by rivals such as Samsung.Reports suggest the phone could carry a price tag of around $2,000 or more, putting it firmly in Apple's premium tier and testing how much consumers are willing to pay for a new form factor.But the keynote is…
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