New camera guidelines for female athletics coverage
The European Broadcasting Union has introduced new guidelines for broadcasters to ensure more respectful camera angles when filming female athletes. The initiative, supported by athletes like Holly Bradshaw, aims to prevent the sexualization of women in sports and protect their mental health.
Why it matters
This reflects a growing movement in sports media to prioritize athlete dignity and combat the objectification of women during live broadcasts.
Image source, AFP via Getty Images Image caption, Holly Bradshaw says she has seen inappropriate videos of herself online because of revealing camera angles during live coverage of her competitions.
New guidelines have been released advising broadcasters on how to use more respectful camera angles when covering live female athletics events.
The European Broadcasting Union (EBU) has worked with female athletes to develop the guidelines, which aims to avoid sexualising the action with unnecessary camera angles.
British Olympic Bronze medalist Holly Bradshaw is among the athletes to advise the EBU. The pole vaulter says she has been sent abuse on social media and has seen inappropriate videos of herself online because of revealing camera angles during live coverage of her competitions.
"How our sport is displayed during live broadcast can be incredibly powerful, yet sometimes harmful to the women competing and the women [and] girls watching," she said.
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