New Apple Watch feature labelled 'straight out of Black Mirror' as consumers creeped out
Apple has introduced a new 'Audio Intelligence' feature for the Apple Watch Series 12, designed to help users stay aware of their surroundings. The feature has drawn criticism from consumers who find the constant microphone monitoring invasive.
Why it matters
The controversy highlights the growing tension between advanced AI health features and consumer privacy concerns regarding wearable technology.
The tech firm's watches have been revamped and have a controversial new feature
Apple is introducing a new feature designed to help forgetful folks, but the majority of people think it's invasive rather than innovative.
The tech giant unveiled its latest iPhone , AirPods and Apple Watches on Wednesday (9 September), as well as the advanced AI capabilities of Siri.
Apple boss John Ternus, who stepped into Tim Cook 's shoes at the beginning of the month, debuted the company's first-ever foldable iPhone as well as revealing its controversial price tag .
But people are more preoccupied with him introducing 'Audio Intelligence', a new feature that will be rolled out with the Apple Watch Series 12, which promises to provide 'advanced health and fitness features'.
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