New Apple CEO debuts latest iPhones and its first foldable Duo
Apple's new CEO John Ternus unveiled the iPhone 18 series and the company's first foldable smartphone, the Duo. The Duo features a 7.6-inch display and is positioned as a premium device in the niche foldable market.
Why it matters
Apple's entry into the foldable smartphone market marks a significant shift in its product strategy and could influence broader industry trends.
The company's new CEO, John Ternus, who took over from Tim Cook on 1 September, introduced Apple's latest products at the company's Cupertino, California headquarters.After cycling through other updates to the iPhone, the Apple Watch and AirPods, Ternus told the audience inside the Steve Jobs Theater that “actually there is one more thing," in a nod to the trademark phrase from Jobs that the company's legendary late founder himself borrowed from the 1970s detective show “Columbo.”The foldable phone has the “largest display ever on an iPhone, yet fits into your pocket,” Ternus said.The phone opens to a 7.6 inch display that is 80% larger than the newest iPhone 18 Pro. It will let people use an Apple Pencil on the phone, a capability previously reserved for iPad users.
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