New annual Taunton music event could bring more tourists to town
Somerset County Cricket Club is launching an annual music festival called 'Somerset Sounds' to boost local tourism and the economy. Organizers hope to establish Taunton as a destination for major live music events.
Why it matters
Diversifying revenue streams for sports venues can revitalize local economies and improve regional cultural offerings.
Share Save Add as preferred on Google Clara Bullock and Mel Everett , Somerset Getty Images Somerset County Cricket Club will host a new annual music event A cricket club is hoping to bring more visitors to the town by hosting a new annual summer music event.
Somerset County Cricket Club has teamed up with entertainment company Full Fat 360 to launch Somerset Sounds, an annual summer music event starting next year.
Organisers say it will attract major international artists and bring more visitors, jobs and money into the local economy.
Caroline Herbert, commercial director at Somerset County Cricket Club, said: "We're kind of starved of music. Obviously, Glastonbury is a fantastic event but outside of that, we want to make Taunton famous for putting on live music."
Herbert said: "We've got a legacy of hosting big concerts with the likes of Elton John, so it seemed the natural progression.
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