New All Black Anton Segner putting rugby on the map in Germany
Anton Segner has become the first German-born player to represent the All Blacks, sparking excitement for rugby in his home country. Despite Germany's strong football culture, Segner hopes his success will help raise the profile of rugby internationally.
Why it matters
The story highlights the global reach of the All Blacks brand and the potential for niche sports to gain traction in non-traditional markets through individual success stories.
While a traditional footballing stronghold, Germany could be set for a rugby resurgence now that the country has its first All Black.
Rugby was first played in Germany in 1850, but was never able to compete with its round-ball cousin.
But newly-named All Black Anton Segner is putting rugby back on the map.
After moving to New Zealand from Germany as a teenager to chase his rugby dream, Segner said the response back home since becoming an All Black had been "huge".
"I'm getting plenty of comments and messages of support and people saying how proud all of German rugby is of me. The German rugby president actually got in touch with me to say that all of German rugby is right behind you. People reaching out to my family members saying that what I've achieved is truly special, it's very special to see."
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