'Never about making money in the first place': Razer steps up AI push with NUS gaming lab
Razer and the National University of Singapore have established a joint research lab to advance 'Gaming Artificial Narrow Intelligence' (Gani). The initiative focuses on integrating AI into gaming software to enhance personalization and real-time content generation, despite no immediate plans for monetization.
Why it matters
The partnership signals a strategic shift for hardware-focused gaming companies toward developing proprietary AI software layers to increase user engagement.
Its innovation so far has been about engagement, but it could become a revenue source, the company says
[SINGAPORE] Gaming company Razer and the National University of Singapore (NUS) on Wednesday (Aug 5) launched a joint research lab aimed at advancing artificial intelligence within the gaming industry.
The lab will tap NUS’ AI research capabilities and Razer’s expertise to explore a new domain called gaming artificial narrow intelligence (Gani).
The partnership is part of Razer’s push to develop a software and AI layer around its core hardware business , said chief strategy officer Lee Li Ming.
“The hardware, to us, is the simple thing,” he said, adding that the challenge is in the software layer that powers products across different form factors.
As AI continues to evolve, Razer has been pushing the boundaries of the technology through various software investments.
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