Neutrogena stock tumbles as fans vow to boycott after Hayden Panettiere death - The Independent
Neutrogena is facing a public boycott following the resurfacing of claims made by the late actress Hayden Panettiere in her 2026 memoir. Panettiere alleged that the brand terminated her long-standing contract after she publicly discussed her struggle with postpartum depression.
Why it matters
The situation illustrates the power of social media-driven consumer activism and the reputational risks brands face regarding their handling of mental health issues.
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In the months before her death, Panettiere spoke about the skincare brand ending her contract after 10 years following her comments about mental health made on live TV
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