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Business Insider·3 min read·easy

Neutrogena responds after Hayden Panettiere's comments about the brand resurfaced following her death: 'We made her feel unsupported'

Neutrogena responds after Hayden Panettiere's comments about the brand resurfaced following her death: 'We made her feel unsupported'
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Neutrogena has issued a statement acknowledging that they made the late actress Hayden Panettiere feel unsupported after she spoke publicly about her postpartum depression in 2015. The brand's response follows a resurgence of criticism after Panettiere's recent death.

Why it matters

This highlights the evolving corporate responsibility regarding mental health advocacy and the potential for public backlash against brands that penalize employees for personal disclosures.

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Hayden Panettiere Mike Windle/WireImage Neutrogena has released a statement after the death of Hayden Panettiere. The brand worked with her for years, but Panettiere wrote in her memoir that they ended the partnership after she spoke about PPD. Neutrogena said it understands it "made her feel unsupported" during that time. Neutrogena has responded to backlash from fans after comments Hayden Panettiere made about the brand on a podcast earlier this year resurfaced following her death on August 16 . "We are proud to have partnered with her and understand that we made her feel unsupported during a very difficult time. This is not what Neutrogena stands for or who we want to be," the brand wrote in a statement posted to Instagram Thursday . The "Heroes" star worked with the skincare brand from 2005 to 2015, before their long-standing relationship ended.

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