Netflix will show you themed recommendations through a new ‘AI Discover’ tab
Netflix is testing a new 'AI Discover' tab on its TV app that provides themed content recommendations based on user feedback. The feature is currently rolling out to English-language users in the US as part of an effort to improve content discovery.
Why it matters
Streaming platforms are increasingly turning to generative AI to solve the 'choice paralysis' problem and improve user retention amid slowing growth.
Netflix’s TV app is getting a new “AI Discover” tab where the company will show experimental, AI-powered features to help you find new shows and movies to watch.
The first of these experiments surfaces content based around themes, like “Something Light,” “Family Movie Night,” or “Quick Watches.” When you pick a theme, Netflix will show you recommendations that match it. If you don’t like a recommendation, you can tell that to Netflix, and the app will remember it.
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