Netflix viewers the world over are binge-watching South African series 'The Polygamist.' Here's why
The South African telenovela 'The Polygamist' has become a surprise global hit on Netflix, challenging stereotypes about African media. Viewers are drawn to its depiction of affluent African lifestyles, moving beyond traditional narratives of poverty.
Why it matters
The show's success signals a shift in global media consumption, proving that non-Western, high-production-value dramas can achieve massive international appeal.
JOHANNESBURG, South Africa—Netflix's The Polygamist, a Zulu-language telenovela, has become a national talking point in South Africa. But the scandal-filled saga has also emerged as a surprise global hit, with audiences from Romania to Hong Kong to the U.S. bingeing the twists, betrayals and family drama.
The story of a cheating husband's double life racked up more than 23 million views in its first month, reaching the top ten in 62 countries, including the US, and the number one spot in almost two dozen countries.
The Polygamist , set in Johannesburg, centers on a wealthy Black family, the Gomoras, and follows the matriarch Joyce as she tries to keep up appearances as her businessman husband Jonasi sets up house with another woman.
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