Netflix reportedly considers opening its app to other streamers
Netflix is exploring the possibility of integrating third-party streaming services directly into its application. While no formal deals are in place, the move would represent a strategic shift toward becoming a broader content aggregator.
Why it matters
This potential pivot suggests that major streaming platforms are looking to combat subscription fatigue by bundling services, mirroring the strategies of competitors like Amazon and Roku.
Netflix executives have considered making third-party streaming services available within its app, according to a report from The New York Times. The recent discussions reportedly centered around bringing Peacock and Fox One to Netflix, though it’s unclear whether the streaming giant would sell subscriptions to the other services or add their content to its app.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in