Netflix reportedly considers adding always-on channels
Netflix is reportedly exploring the addition of always-on streaming channels and service bundles to combat falling user engagement. These strategies aim to mimic successful models used by competitors like Pluto TV and Apple TV.
Why it matters
As the streaming market matures, major platforms are shifting strategies to retain subscribers and increase time spent on their services.
Netflix is thinking about adding always-on channels that would stream specific shows and movies, according to The Wall Street Journal. The move sounds like a Netflix version of always-on services like Pluto TV and Tubi, except the big hook for those is that they’re free — because of the ads you have to watch. Netflix has seen success with its ad-supported tier, which is increasingly popular, but it costs $8.99 per month after a recent price hike.
The article reports on industry rumors and business strategy using standard journalistic practices.
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