Netflix might need to buy its way out of its biggest problem. And it won't come cheap.
Netflix is undergoing significant layoffs and facing investor pressure regarding subscriber engagement and stock performance. The company is struggling to maintain growth in a crowded streaming market dominated by diverse entertainment options.
Why it matters
It highlights the challenges facing major streaming platforms as they transition from growth-focused models to sustainable engagement strategies.
In this photo illustration, the Netflix logo appears on a cell phone with a streaming site catalog page in the background in Creteil, France, on December 10, 2025. (Photo by Samuel Boivin/NurPhoto via Getty Images) Samuel Boivin/NurPhoto via Getty Images This post originally appeared in the Business Insider Today newsletter. You can sign up for Business Insider's daily newsletter here . The king of streaming is shrinking parts of its kingdom. Netflix is cutting roughly 1,000 employees , or about 6% of its staff, in the streamer's largest round of layoffs since 2022. Product, tech, and HR teams are among the areas being hit. It comes amid a dark stretch for Netflix's stock, which is down almost 42% over the past year and nearly 25% in 2026. BI's Jame Faris broke down five key reasons why Netflix has been having such a tough time .
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