Netflix lands global streaming deal for ‘The Walking Dead’
Netflix has secured a $500 million global licensing deal to stream 'The Walking Dead' franchise, including all spin-offs, in multiple international markets. The deal marks a shift in strategy as Netflix moves away from exclusive rights to co-exclusive access with AMC+.
Why it matters
This massive investment reflects the high value of established intellectual property in the streaming wars and Netflix's strategy to drive engagement through long-running, bingeable content.
Netflix is doubling down on one of television’s biggest franchises, signing a massive new licensing agreement worth a reported $500 million to bring The Walking Dead Universe to audiences around the world.
AMC Global Media announced Thursday that it has reached a multi-year global licensing agreement with Netflix that will give the streaming giant co-exclusive rights to the original “The Walking Dead” series and all six of its spin-offs. In total, the deal covers 371 episodes spanning the entire franchise.
Netflix has been the exclusive U.S. streaming home of The Walking Dead since 2011, helping introduce the survival drama to millions of viewers. Now, thanks to the new agreement, its availability extends to additional markets including the U.K., Italy, Australia, and New Zealand.
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