Netflix is using an AI-generated Gene Wilder voice in its Willy Wonka reality show
Netflix is launching a new reality competition show titled Wonka’s The Golden Ticket, which features an AI-generated voice of the late Gene Wilder. The production received consent from the Wilder family and utilizes technology from ElevenLabs.
Why it matters
This highlights the growing trend of using AI to recreate the voices of deceased performers in commercial media, raising ongoing ethical and legal questions about digital likeness rights.
A new teaser trailer confirmed that Wonka’s The Golden Ticket will premiere on Netflix on September 23rd, following its Squid Game reality show in the trend of creating real competitions based on fictional torture scenarios. While the sets seen in the trailer are real and not some Glasgow-style AI fakes, the voiceover is AI-generated.
The article reports on the production details and ethical considerations neutrally without taking a stance on the use of AI.
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