Netflix is getting a new content chief after a stock slump and viewership struggles
Netflix has appointed Peter Rice as its new content chief following a period of stock decline and viewership challenges. This leadership change coincides with significant company-wide layoffs.
Why it matters
The leadership shakeup underscores the intense pressure streaming giants face to maintain growth and profitability in a saturated market.
Dimitrios Kambouris/Getty Images Netflix has hired a new content chief after a stock slump and struggles to grow its viewership. Bela Bajaria, who's overseen Netflix's movies and shows since 2023, is leaving the company after almost a decade, the company announced on Thursday. She'll be replaced on October 26 by Peter Rice, a former Fox and Disney executive, Netflix said.
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