Netflix Failed at Video Games. Now It’s Trying to Promote Them
Netflix is partnering with Rockstar Games to host an exclusive extended look at GTA VI, despite Netflix's own struggles to establish a foothold in the gaming industry. Analysts suggest this collaboration is a strategic move for both companies to leverage their respective audiences.
Why it matters
This highlights the ongoing convergence of streaming platforms and gaming, as companies look for new ways to engage users beyond traditional content consumption.
But unlike the two trailers before, this extended look will debut exclusively on Netflix, then be disseminated six hours later across other social platforms like YouTube. (Let’s be honest, people will rip the feed immediately and post it online.) Subscribers can watch the stream live on Netflix, starting August 27 at 3 pm Eastern (noon Pacific). WIRED will also have a roundup of the event's big takeaways.
The article provides a balanced business analysis of a marketing partnership without taking a side on the success of the companies involved.
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