Netflix, Disney+ and Amazon price rises in western Europe ‘highest in world’
Research indicates that streaming subscribers in western Europe have experienced the world's highest price increases for services like Netflix, Disney+, and Amazon Prime. Companies are raising costs to boost profits and fund content production while shifting toward ad-supported tiers.
Why it matters
The shift in streaming business models reflects a broader trend of market maturation and the end of the 'growth at all costs' era in digital media.
The Shards is currently showing on Disney+ in the UK. Photograph: FX The Shards is currently showing on Disney+ in the UK. Photograph: FX Television industry Netflix, Disney+ and Amazon price rises in western Europe ‘highest in world’ World’s largest streaming services have also increased subscription costs repeatedly in US, research finds
Prefer the Guardian on Google Subscribers to Netflix, Disney+ and Amazon Prime Video in western Europe have faced higher price increases than in any other market in recent years, according to research.
Over the past four years the world’s largest subscription video streaming services have dramatically changed their business models introducing lower-priced, basic advertising tiers to attract new subscribers , while also increasingly monetising users willing to pay more for a premium experience.
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