Netflix could be planning ‘always-on’ live TV channels
Netflix is reportedly exploring the launch of 'always-on' live TV channels to increase viewer engagement and compete with ad-supported streaming services like Pluto TV. The company is also considering content bundles and potential acquisitions to address declining viewership between show seasons.
Why it matters
This shift represents a strategic pivot for Netflix as it seeks to adapt its business model to combat slowing growth and changing consumer viewing habits.
As Netflix searches for new ways to keep viewers engaged amid signs of slowing engagement, the streaming giant appears to be exploring yet another avenue: always-on live TV channels.
The report relies on industry news and market analysis to describe Netflix's strategic considerations.
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