Netflix could be planning ‘always-on’ live TV channels
Netflix is reportedly exploring the launch of 'always-on' live TV channels to increase viewer engagement and compete with ad-supported streaming services like Pluto TV. The company is also considering content bundles and potential acquisitions to address declining viewership between show seasons.
Why it matters
This shift represents a strategic pivot for Netflix as it seeks to adapt its business model to combat slowing growth and changing consumer viewing habits.
As Netflix searches for new ways to keep viewers engaged amid signs of slowing engagement, the streaming giant appears to be exploring yet another avenue: always-on live TV channels.
According to The Wall Street Journal , Netflix is considering launching live channels that continuously stream content, giving subscribers something to tune into 24/7. Rather than committing to binge-worthy dramas like “Avatar: The Last Airbender” or the newest thriller “I Will Find You,” subscribers could leave a channel running in the background for hours of entertainment.
This move would put Netflix in more direct competition with free, ad-supported streaming services such as Pluto TV and Tubi. It could also provide a meaningful boost to Netflix’s ad business, since live programming typically doesn’t allow viewers to skip commercials.
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