Netflix and ASL Company SignUp Media Are Making Hundreds of Hours of Kids Programming More Accessible
Netflix is partnering with SignUp Media to provide American Sign Language (ASL) interpretations for hundreds of hours of children's programming. This initiative aims to improve accessibility for Deaf viewers beyond traditional closed captioning.
Why it matters
This represents a significant advancement in digital accessibility, addressing the specific literacy needs of the Deaf community in media consumption.
As Netflix has ramped up its Kids & Family content in recent months, adding "Sesame Street" and not renewing its "Cocomelon" license , it's taking steps to make that content as accessible as possible.
Netflix has entered into a partnership with SignUp Media, an online provider of sign language interpretations for movies and series, to create American Sign Language (ASL) interpretations for roughly 200 hours of Kids & Family titles on Netflix, IndieWire can report exclusively.
The interpretations will cover 73 different titles across 41 different franchises and properties, and they cover both original Netflix properties like Guillermo del Toro's "Pinocchio," "The Sea Beast," and "Stranger Things: Tales From '85," as well as licensed titles like "Pokémon Horizons," "The Magic School Bus Rides Again," "CoComelon," and "The Mitchells vs. The Machines." The interpretations begin rolling out today.
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