Nescafé Malaysia launches two new ready-to-drink coffee flavours
Nescafé Malaysia has launched two new ready-to-drink coffee flavors, Spanish Latte and Tiramisu Latte, targeting younger consumers. The campaign includes consumer events and collaborations to promote the new range.
Why it matters
This reflects the ongoing trend of major food and beverage companies tailoring products to younger demographics through experiential marketing.
KUALA LUMPUR: Nescafé Malaysia has introduced two new additions to its ready-to-drink (RTD) coffee range, Spanish Latte and Tiramisu Latte, as part of its "Treat Yourself to More" campaign targeting young consumers.
In a statement, Nestlé Malaysia business executive officer, coffee, Norkhayati Mohamed Hashini said coffee has become part of many young Malaysians' daily routines, providing an opportunity to take a break during busy days.
“Through our ‘Treat Yourself to More’ campaign and new range of drinks inspired by café trends, we wanted to celebrate this by offering a simple yet delicious way to turn an everyday coffee break into something worth taking a pause and savouring,” she said in a statement.
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