The Guardian·3 min read·medium

Neighbours is being recut into a microdrama focused on Margot Robbie - and her co-stars aren’t happy

I
Ima Caldwell
Neighbours is being recut into a microdrama focused on Margot Robbie - and her co-stars aren’t happy
✦AI Summary

The Australian soap opera Neighbours is being repurposed into a vertical microdrama for mobile devices using AI technology. The project, which focuses on Margot Robbie's early storylines, has faced backlash from cast members who claim they were not consulted regarding the use of their likenesses.

Why it matters

This highlights the growing legal and ethical tensions surrounding the use of AI to repurpose television archives and the rights of actors regarding their digital legacy.

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Margot Robbie as Donna Freedman with Jackie Woodburne as Susan Kennedy in Neighbours. Fremantle, the soap’s producer, is working with RoseBerry Media to repurpose Robbie’s old episodes to make a vertical drama designed for phones. Photograph: FremantleMedia/REX Margot Robbie as Donna Freedman with Jackie Woodburne as Susan Kennedy in Neighbours. Fremantle, the soap’s producer, is working with RoseBerry Media to repurpose Robbie’s old episodes to make a vertical drama designed for phones. Photograph: FremantleMedia/REX Neighbours Neighbours is being recut into a microdrama focused on Margot Robbie – and her co-stars aren’t happy Actor’s storylines in the famous soap will be recut into vertical micro-episodes to be watched on phones – but her fellow cast members say they haven’t been consulted

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