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Digital Watch Observatory·4 min read·medium

Nearly six in ten UK adults now use generative AI, survey finds

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Nearly six in ten UK adults now use generative AI, survey finds
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A UK government survey reveals that nearly 60% of adults have used generative AI in the last three months, with higher adoption rates among degree holders and younger demographics. The findings indicate broad public support for AI regulation and safety measures.

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Understanding the rapid mainstream adoption of AI is crucial for policymakers as they develop frameworks for digital governance and public trust.

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Home | Updates | Nearly six in ten UK adults now use generative AI, survey finds

UK generative AI use is highest in London and among adults with university degrees.

Nearly six in ten UK adults used generative AI during the previous three months, according to the Department for Science, Innovation and Technology’s (DSIT) first Public Engagement Survey.

The survey found that 59% of adults had used generative AI, while 97% reported at least some awareness of AI. Tools capable of producing human-like text or speech were used by 56% of respondents, while 54% had used AI-powered digital assistants.

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