Nearly a Decade Later, the Electric Tesla Semi Is Here

The Semi concept first rolled onto a Tesla event stage in late 2017. Nearly a decade later, Tesla officially launched high-volume production at a livestreamed but invite-only event at the company’s factory. It targeted a niche audience: the cost-conscious people who manage large trucking fleets. A handful of them, all men, trooped across the stage to be thanked for their orders to a pulsing techno beat.

“It’s going to be, really, a driver’s truck. It's like a sports car in truck form.” Musk said in a pre-taped video played during the evening event. (Musk, for years the ringmaster at Tesla’s circus-like events, skipped his second vehicle debut in a row; he was attending a White House China State Dinner featuring President Xi Jinping.)