NBA Waiting on LeBron James to Set Next Season TV Schedule
NBA Commissioner Adam Silver stated that the league's 2026-2027 schedule is currently on hold while waiting for LeBron James to announce his next team. Silver also discussed the future of local media rights, suggesting a shift toward streaming platforms.
Why it matters
Illustrates the significant influence individual star athletes have on league-wide business operations and media distribution strategies.
The NBA really wants to set its 2026-2027 schedule. It’s media partners at NBC Sports , ESPN and Amazon want it too.
NBA commissioner Adam Silver, in a wide-ranging conversation at the CNBC/Boardroom Summit Thursday, said that the league, well aware of a TV draw when it sees one, is waiting to see where former Los Angeles Lakers star LeBron James chooses to play next season.
James announced last month that he would leave the Lakers, sparking immediate speculation about where he could end up next.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in