NBA star Stephen Curry ends trainer free agency, signs with Chinese sportswear firm Li Ning
NBA star Stephen Curry has signed a 10-year endorsement deal with Chinese sportswear brand Li Ning after parting ways with Under Armour. The partnership allows Curry to expand his own brand while joining a roster of high-profile athletes associated with the company.
Why it matters
This move represents a significant shift in the global sports apparel market and highlights the growing influence of Chinese brands in professional basketball.
Golden State Warriors guard announces deal on social media, hails partnership with company ‘rooted in sports and innovation’
The article reports on a business transaction in the sports industry without taking a stance.
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