TechCrunch·3 min read·medium

Natura’s $99 smart ring puts AI agents on your finger

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Aisha Malik
Natura’s $99 smart ring puts AI agents on your finger
✦AI Summary

Startup Natura has unveiled 'Interface,' a $99 smart ring designed to act as a wearable gateway for AI agents. The device tracks health metrics while allowing users to interact with AI assistants via voice commands.

Why it matters

This product represents a shift in wearable technology toward integrating AI agents directly into daily life.

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Meet Interface, a new $99 smart ring from AI and hardware startup Natura that’s designed for the era of AI agents. With a press of your finger, you can ask an AI agent to complete a task, capture thoughts, and get things done without reaching for your phone. And while AI is at the heart of Interface, the ring also doubles as a health tracker, as it monitors metrics like heart rate, HRV, sleep, and activity.

The startup was founded by Carlo Edoardo Ferraris, who previously founded tech accessories company Rolling Square . After years of building consumer hardware, he became convinced that rapidly advancing AI needed a new kind of interface that lets people ask for what they want the way they’d ask a person.

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