National SARAS Mela in Vijayawada records ₹5 crore sale in eight days
The National SARAS Mela 2026 in Vijayawada generated ₹5 crore in sales over eight days, supported by massive footfall from holiday visitors. The event provides a platform for women self-help groups and artisans to showcase handicrafts, handlooms, and traditional food products.
Why it matters
Highlights economic empowerment initiatives for rural women artisans and the commercial impact of regional trade fairs.
National SARAS Mela in Vijayawada records ₹5 crore sale in eight days left People visiting the stalls at the ongoing National SARAS Mela–2026 at Punnami Ghat in Vijayawada. G.N. RAO The Hindu https://th-i.thgim.com/public/incoming/oppy3o/article71608342.ece/alternates/FREE_1200/DSC_6452.JPG RAO GN VIJAYAWADA, ANDHRA PRADESH: Visitors look around the stalls at the ongoing National SARAS Mela–2026 at Punnami Ghat in Vijayawada. The fair features a wide range of handicrafts, handloom products, traditional items and food products displayed by women self-help groups and artisans from different States, providing a platform to showcase their skills, promote local products and support women entrepreneurs. PHOTO: G. N. RAO / THE HINDU VIJAYAWADA The National SARAS Aajeevika Mela 2026 at Punnami Ghat in Vijayawada has recorded cumulative sales of ₹5 crore through the sale of two lakh products as of Tuesday. More than 70,000 visitors attended the fair on Vijayadashami.
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