National Handloom Day observed: 30% discount sale on handloom products
National Handloom Day was observed with discount sales and welfare disbursements to support rural weavers across India. District officials emphasized the importance of the handloom industry for rural women's financial independence and encouraged the adoption of modern designs to attract younger consumers.
Why it matters
Supporting traditional industries like handloom is vital for preserving cultural heritage and providing livelihoods to rural artisans.
The special discount sale of handloom products, including silk sarees, was conducted at the District Collectorate on Friday in view of the National Handloom Day.
Inaugurating the sale, District Collector Anand Mohan honoured the handloom weavers and disbursed welfare assistance to them.
Speaking on the occasion, Mr. Anand Mohan said the National Handloom Day was being observed on August 7 every year to commemorate India’s ‘Swadeshi Movement’ launched on this in 1905 against the colonial rule and reassure the support for handloom products. Since more than 70% of the handloom weavers were rural women, the industry was guaranteeing financial independence to them. Hence, the consumers should support them by buying the handloom products, mostly done in rural areas.
Mr. Anand Mohan, who was in dhoti, honoured five handloom weavers and disbursed welfare assistance worth ₹11.79 lakh.
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