Narasu’s Coffee turns 100
Narasu’s Coffee, a iconic brand from Salem, Tamil Nadu, is celebrating its 100th anniversary. The article traces the company's history from its founding in 1926 to its acquisition and continued operation by the current family owners.
Why it matters
Documents the longevity and cultural impact of a regional business institution in India.
“ Coffee-na Narasu’s Coffee thaan… Besh Besh, romba nalla irukku .” Long before jingles became viral and brands chased influencers and social media trends, this simple line in an advertisement on television earned a place in the hearts of many people of Tamil Nadu. And now, this Salem-based brand, that became a part of the coffee culture, is celebrating its centenary.
The article is a factual business history piece with no political or social agenda.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in