NABARD rural mart launched in Vriddhachalam
NABARD has launched a mobile 'Rural Mart' in Vriddhachalam to help small farmers sell their produce directly to consumers. The initiative aims to eliminate middlemen and improve income for local Farmer Producer Organisations.
Why it matters
This project demonstrates a practical approach to improving rural economic infrastructure and supply chain efficiency for small-scale agricultural producers.
The National Bank for Agriculture and Rural Development (NABARD) has launched a mobile ‘Rural Mart’ aimed at improving market access and income for small and marginal farmers attached to a Farmer Producer Organisation (FPO) in Vriddhachalam in Cuddalore district.
The initiative combines farm-gate procurement, on-wheels retail, agri-input distribution and logistics support for value-addition units. The mobile mart will sell FPO-produced value-added goods, such as cashews, pulses, millets and processed foods directly to consumers at weekly haats, fairs and village markets, eliminating middlemen and improving price realisation for farmers.
The van will also procure produce at farm-gate, transport raw materials to cleaning, grading and processing units, and transport the finished products to storage hubs and sales points.
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