NABARD rural mart launched in Vriddhachalam
NABARD has launched a mobile 'Rural Mart' in Vriddhachalam to help small farmers sell their produce directly to consumers. The initiative aims to eliminate middlemen and improve income for local Farmer Producer Organisations.
Why it matters
This project demonstrates a practical approach to improving rural economic infrastructure and supply chain efficiency for small-scale agricultural producers.
The National Bank for Agriculture and Rural Development (NABARD) has launched a mobile ‘Rural Mart’ aimed at improving market access and income for small and marginal farmers attached to a Farmer Producer Organisation (FPO) in Vriddhachalam in Cuddalore district.
The report is a factual account of a government-backed agricultural development initiative.
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