NAARM workshop highlights need for authentic farm information
The National Academy of Agricultural Research Management (NAARM) held a workshop to improve communication between researchers, media, and farmers. The event emphasized the need for authentic, accessible agricultural data to support the farming community.
Why it matters
Addresses the critical need for effective knowledge transfer in the agricultural sector to boost productivity and innovation.
A well-defined communication roadmap was essential to bridge the gap between researchers, farmers and other stakeholders, said National Academy of Agricultural Research Management (NAARM) director R.M. Sundaram.
NAARM organised a workshop on ‘Agri-Media Synergy: Enhancing Collaborative Communication’ in Hyderabad on Wednesday, focusing on strengthening communication among agricultural research institutions, the media and farmers.
Addressing the participants, Mr.Sundaram said, “The Indian Council of Agricultural Research (ICAR) has been, of late, focusing on communicating scientific developments from the right perspective.”
He urged media professionals to support ICAR institutions in effectively disseminating technologies developed by agricultural research organisations and highlighting important developments in agriculture. Strategic communication, transparency and innovation were key to effective public communication, he said.
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