Naïve raises $28.5M to automate the grunt work of setting up and running a company
Startup Naïve has raised $28.5 million to provide infrastructure that allows AI agents to automate the administrative tasks of starting and running a business. The platform integrates various services like payments and cloud infrastructure behind a single API for developers.
Why it matters
This reflects the growing trend of using AI agents to replace manual labor in business operations and infrastructure management.
Developers detest drudgery. The entire field of programming is proof of how hard people will work to automate away the boring tasks involved in building things. And, as vibe-coding has proved, they’ve even managed to find ways to not do most of the work in putting products together.
So I wasn’t very surprised to hear that Naïve , which offers infrastructure that lets AI agents take on the bulk of the work involved in running a business, had signed up over 30,000 developer customers within months of its launch.
Taking vibe-coding a step further, the startup claims its infra can automate most of the work in setting up and running a business — provided you supply the AI agents and the required token budget, of course. It packages the process of assembling payments, email accounts, phone numbers, cloud infrastructure, storage, and company incorporation behind a single API.
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