My listing sat for 4 months. Marketing it as a multigenerational home got 2 offers in a day.
A real estate agent successfully sold a large, stagnant property by rebranding it as a 'multigenerational home' to appeal to modern family living trends. The shift in marketing strategy led to multiple offers within 24 hours after four months of inactivity.
Why it matters
This illustrates shifting housing market preferences where buyers are increasingly seeking flexible spaces to accommodate extended family members.
Scheryl W. Glanton outside the property she sold as a multi-generational home. Courtesy of Scheryl W. Glanton Real estate agent Scheryl W. Glanton had trouble selling a 5,100-square-foot home with seven bedrooms. She had an "aha moment" and repositioned the property as a multi-generational home . Offers arrived within 24 hours, and Glanton is awaiting closing later this month. This story is based on an interview with Scheryl W. Glanton , 74, a real estate agent from Philadelphia . It has been edited for length and clarity. It was getting frustrating. Despite at least 20 showings of my listing in suburban Philadelphia, no one made an offer. We put the 5,100-square-foot Tudor-style property, built in 1925, on the market in April 2026. I hoped it would sell relatively quickly for the $1m asking price.
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