My dogs are Instagram famous. I've become a full-time manager, photographer, and publicist.
A pet owner describes the transition from casually posting photos of their dogs on Instagram to managing a full-time career as a pet influencer. The dogs now receive numerous brand partnerships and PR packages, requiring the owner to act as a professional photographer and agent.
Why it matters
This reflects the growing 'pet influencer' economy, where social media platforms allow for the monetization of personal hobbies and animal content.
The author's dogs get gift packages all the time. Courtesy of the author My dogs get more brand gifts and PR packages delivered to my door than I do. What began as casual photos of them turned into viral videos and brand collabs. I'm now their photographer, publicist, and agent—work I didn't expect but love. The delivery drivers know my dogs by name at this point. Almost every week, packages arrive at my door addressed to Bentley and Romeo. Some of the boxes contain gourmet treats made with healthy and premium organic ingredients, as well as supplements. We've opened other packages to find collars , personalized gifts like mugs and pillows, matching pajamas, beds and toys. Some come with handwritten notes from brands thanking my dogs for being "part of the family."
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